THE PROJECT In the rapidly evolving world of social media, it is vital to grab our audience's attention on the first slide and keep them engaged as they are guided through the nattative. From the very beginning of the project, I work closely with the content team to ensure everything is aligned and tells the story in the most compelling way. I am always finding new ways to surprise people and give each slide the attention it deserves as they need to work together as part of a cohesive carousel and at the same time play their own important role in telling the story.